We were approached by ICPPD to help them to freshen up their existing website. They were especially concerned about the structure of the mobile version landing page. They wanted a better user experience & improved ranking on search engines.
Our first step was to carry out a competitor analysis. We researched and compiled a report highlighting the areas that ICPPD needed to improve upon to enhance their ONLINE competitiveness. We then provided them with industry related keywords to help maintain & increase their organic search engine ranking.
Our ongoing work to the ICPPD website will help to improve the quality of their content, ensuring it is compatible with Google’s algorithms. Upgrading the mobile version of their site will improve the UX for visitors and adding appropriate calls to action will improve conversion rates.