With statistics showing over 84% of Irish people using the internet daily, it is a no brainer that businesses need to create an online marketing strategy in order to be in with a chance of engaging with this huge segment. Of course there is huge competition to get a bite of this segment.
We have come up with a few tips to help your company get ahead of the competition:
Strategy #1: Know your audience
Do you know who your target market are? Before you begin your online marketing strategy find out the following:
Who are you customers?
What are their interests?
What are their problems & needs?
How can your product help them to fulfil these needs?
Do you want to appear trendy for a younger audience or refined for professional types?
Time is a precious commodity in business. Instead of trying to appeal to a mass market, sharpen your communication to appeal to those who really count.
Strategy #2: Pick the right social media channels
Social media websites are full of potential customers but are they right for your type of business? One could say that Facebook is good for B2C and LinkedIn is better for B2B. This might not necessarily be true though. With over 70% of Irish businesses on Facebook, that is a lot of potential for B2B networking and brand building.
Linkedin is a great channel for networking your business and finding out what your peers & competitors are doing. Twitter appeals to a wide range of users and is great for branding. Some businesses choose many social media channels for online marketing.
Strategy #3: Use analytics to sharpen your content
Facebook provides a fantastic set of tools to help analyse your audience and their reactions to your posts. It provides stats on engagement, clicks, likes and lots more. All of this information is very valuable to your business. Why? Because over a period of time, you will know what topics/ images/posts your audience engages with better and this enables you to choose the content you know they want. The result = improved engagement with your audience.
Twitter has tools to identify what your followers are interested in. Tailor your content to include topics that interest them, again to encourage sharing and engagement and help to build your brand.
Strategy #4: Update your website
Your website says a lot about your company. If your site is non responsive and rarely updated, you can bet that visitors will take one look and leave. Then go to your competitor’s website for a better user experience. Your site does not need to have whistles and bells but it will be viewed on smart phones and tablets therefore should be responsive Make sure to SEO your site with relevant keywords to help with Google search engine ranking.
Strategy #5: Create a digital marketing strategy and document it
Digital marketing is the best way to engage & grow your audience, eventually converting them from followers into customers. Create a strategy and put it into action!
How Smart Digital Marketing can help you grow your business…
Through our expertise in web design, web maintenance and digital marketing services we can help your business get noticed. By keeping ‘on top’ of the latest global trends & technology we work hard to ensure our customers receive only the best services.
Get in touch with us today!