PROJECT: WEBSITE DEVELOPMENT
Surety Bonds is a specialist surety & bonds intermediary based in Carrick-on-Shannon. Being Ireland’s only surety specialists, they didn’t feel that their existing website reflected their comprehensive range of services or extensive level of expertise within the industry. The client’s brief was for us to develop a corporate website which demonstrated their professional, client focused approach, while providing easy navigation and good UX.
Our first step was to design a wire frame for the entire website framework. Unlike their old website which had the various bond types all on one page, we decided on separate pages for each one with easy navigation between the bond pages. This also provided us with a good opportunity for individual SEO.
For good UX, we placed icons in the company’s branding colours to distinguish between differing options. Long sections of text were dispersed with images to reduce the ‘text heavy’ appearance. The About section was designed to highlight the company’s resources and expertise.
From the outset, we designed a basic, temporary homepage layout. Only when we had the ‘flow’ of the website’s pages we then commenced with the homepage design. Our aim was to create a corporate landing page layout which blended in well with the rest of the site. We edited the website’s mobile version to ensure all of the pages appeared correctly on phone / tablet.
The visually appealing website provides the professional and corporate ‘feel’ that Surety Bonds were looking for. Good page navigation has been achieved with links and buttons placed appropriately throughout. The new website provides Surety Bonds with an online image accurately showcasing the comprehensive capabilities of the business for continued growth both at home and internationally.