PROJECT: WEBSITE DESIGN
New Beginnings is a Counselling and Psychotherapy centre, owned by Tom & Christine Moran for over twenty years. They approached us with a request to design and build them a brand new website. They wanted a site that reflected their professionalism & nature of their business.
They felt that their existing site was too static, with a poor layout. More importantly to their business, they were unable to add upcoming news or images to their site. They also required a PayPal function to allow their clients to pay online. The brief was to design the website with a sense of calmness throughout. Sensitive imagery and earthy tones were to be used, in line with their existing butterfly logo.
Our first step was to understand exactly what New Beginnings were looking for from their new site. We identified the type of imagery, the layout, functionality and practicality they required. From that, we drafted a wire frame of their new site. This is a standard procedure to ensure our design meets the client’s expectations. We decided to build the website via WordPress, to enable New Beginnings to edit and add their own content in the future.
Once the wire frame was given the go ahead from New Beginnings, we set about creating the site. We designed the Home Page with a blend of images and content. Providing adequate information about the business with distinct call to action buttons, encouraging the visitor to find out more. We added a scroll section in the middle of the page to give some movement to the homepage.
All of the remaining website’s pages were designed to provide a good UX. We added a ‘scroll to the top’ function for easy navigation and added ‘Call to Action’ buttons on relevant pages. The PayPal buttons were added on the pages as specified.
Apart from some small sections of text, the client provided the majority of the text content. We then SEO’d each page with relevant industry keywords. Regular blogging by the client will ensure that fresh content, and essential keywords, will help New Beginnings website to achieve a good, organic, Google ranking.
A fully functional, mobile responsive website which provides a comprehensive overview of the business.