Midland Print • Signs are a local business with an excellent reputation and expansive client list. Having transitioned recently to a new name, they wanted to improve their new brand’s online visibility and identity. They felt their social media engagement was poor. The brief was to assist them with website maintenance and create a digital marketing strategy.
What We Did
Digital Marketing Strategy
We showed the team how to improve the content of posts on social media and how to create targeted campaigns. Increased online engagement is key to growing the business’s new brand. Using a variety of social media accounts has also increased the company’s visibility to a wider audience.
On their website we added portfolio style layouts to many of their services pages. This enables potential customers to view the quality of their work. We recommended blogging as a way of adding fresh content on a regular basis. This enables us to SEO the blogs, ensuring the website’s visibility for a wide variety of keywords. In only a few short months, their organic ranking has significantly improved.