PROJECT: DIGITAL MARKETING & WEBSITE MAINTENANCE
Lynch Fashions are an established ladies wear outlet based in Co. Offaly. They are synonymous with high quality mother of the bride & special occasion outfits. They contacted us to help them with website maintenance, improving their online visibility, especially on Google’s search engine. They want to maintain a competitive edge in the very busy online area for mother of the bride fashion.
Our first step was to research and establish appropriate keywords associated within their industry. We then created fresh content in the form of blogs and carried out SEO throughout their website. The content was a mix of useful and informative news aimed at their target audience.
We also updated their gallery pages adding the latest season images. We optimised each image to ensure the highest quality for good UX. We installed Google analytics and other plugins to help us monitor website traffic and other stats. We utilise this information to align their digital marketing.
We are currently working on various aspects of their social media channels, aside from Facebook. The aim being to engage with their target audience and drive traffic to their website.
The main result is improved organic page rankings in Google for a number of popular keywords. This has helped to increase visitor numbers to their website, especially their gallery pages. Using social media to connect with their audience will ensure that they remain competitive within the very busy online industry of ladies fashion.
Client's Testimonial“Smart Digital Marketing developed a digital marketing strategy for Lynch Fashions and since its implementation, we have seen a marked improvement in our online presence. We are delighted that 60 years on, Lynch Fashions is still going strong and we have little doubt that being able to reach our customers online has been a key element in that success.” – Bert & Denise Farrell, Lynch Fashions