SEO (Search Engine Optimisation)

search engine optimisation

We are often asked what SEO means. Fair enough, it’s a buzz word often only spoken within the ‘tech’ community. It stands for search engine optimisation or in other words, it is your website’s content aligned fully with search engine algorithms to maximise a good ranking position.

When we say search engines, we of course refer to Google. The #1 search engine in the world. Every business owner wants their company’s website to have a first page ranking. Our aim is always to create Google friendly websites. We are Google certified which helps.

“The best place to hide a dead body is on the second page of Google.”Anonymous

How to achieve good Search Engine Optimisation?


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    High Quality Content

    This is a top factor in achieving good organic ranking. It’s not just about having loads of keywords, it’s ensuring that your content is useful and informative.

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    Research

    Using appropriate keywords on your website’s pages will be beneficial. Only research will establish the right words that will help you reach your target audience.

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    Algorithms

    Adhering to Google’s algorithms is vital as these rules determine how pages are indexed. Google’s programs cleverly interprets words and meanings to provide search results.

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    Links

    External links from other websites to yours are an important factor in good ranking. Google’s algorithms determine the popularity of a web page using the metrics of visitor numbers and content relevance.

Want better online presence?

At Smart Digital Marketing we can carry out an audit of your website's current SEO. We can advise how to make your content more search engine friendly.

Don't waste another minute!